AdRoll is a digital marketing platform focused on helping businesses retarget site visitors and manage display advertising campaigns across various channels. AdRoll specializes in retargeting, allowing businesses to re-engage visitors who have previously interacted with their website through targeted ads across web and social platforms. The platform supports advertising campaigns across multiple channels, including web, social media, email, and mobile, ensuring comprehensive audience reach. AdRoll provides advanced audience segmentation tools, enabling businesses to create highly targeted advertising campaigns based on user behavior and demographics. AdRoll offers detailed analytics and reporting tools that help businesses measure the effectiveness of their campaigns and optimize them for better results.